Never Conceal Your Magic – Liquid Matte Concealer

Lightweight • Full Coverage • Long-Wearing • Vegan & Cruelty-Free

Targeted coverage. Zero heaviness.

Never Conceal Your Magic is a high performance liquid matte concealer designed to perfect, brighten and sculpt with precision. The lightweight silicone-based formula glides smoothly over skin, blends effortlessly, and sets to a soft matte finish that looks natural, never dry or cakey.

Pigment-rich and buildable, it delivers full coverage that stays put throughout the day while remaining breathable and comfortable.

Ideal for under-eyes, blemishes, contouring, cut creases, and detailed work.

Reliable coverage, exactly where you want it.

✨ Finish

Soft matte
Smooth, skin-like texture
Blurs pores and fine lines

✨ Coverage

Full coverage
Buildable and blendable
A little goes a long way

✨ Wear & Performance

🖤 Lightweight and breathable
🖤 Long-wearing
🖤 Transfer-resistant
🖤 Helps resist creasing
🖤 Oil-controlling for shine-free wear
🖤 Suitable for all skin types

✨ Skin-Loving Ingredients

– Hyaluronic Acid to maintain hydration
– Avocado Oil to nourish and condition
– Flexible film-formers for lasting comfort

Coverage that performs without feeling heavy.

Shade Range

22 inclusive shades across fair to rich deep tones with cool, warm, olive and neutral undertones.

🔮 Shade Guide

Fair Shades
– Fair Rose – Fair skin with cool pink undertones
– Fair Warm – Fair skin with slight yellow-neutral undertones
– Fair Beige – Fair skin with neutral undertones

Light Shades
– Light Sand – Light skin with neutral undertones
– Light Peach – Light skin with cool pink undertones
– Light Beige – Light skin with warm undertones

Medium Shades
– Medium Peach – Medium skin with cool undertones
– Medium Sand – Medium skin with neutral undertones
– Medium Beige – Medium skin with golden undertones

Tan Shades
– Tan Sand – Tan skin with golden undertones
– Tan Neutral – Tan skin with yellow-neutral undertones
– Tan Walnut – Tan skin with very cool undertones
– Tan Latte – Tan skin with neutral undertones

Deep Shades
– Deep Caramel – Deep skin with cool undertones
– Deep Olive – Deep skin with warm-neutral undertones
– Deep Chestnut – Deep skin with neutral undertones
– Deep Cinnamon – Deep skin with cool red undertones

Rich Shades
– Rich Walnut – Rich skin with cool undertones
– Rich Chocolate – Rich skin with golden undertones
– Rich Cocoa – Rich skin with cool pink undertones
– Rich Ebony – Rich skin with neutral undertones

How to Apply for a Smooth, Crease-Free Finish

Concealer performs best with a light hand and the right prep. A few small tweaks make all the difference.

🖤 Prep first

Hydrated skin helps concealer glide and blend evenly.
Apply eye cream or moisturiser and let it fully absorb before makeup.

Too much product underneath can cause slipping.

🖤 Use less than you think

Start with a small dot.
This formula is highly pigmented, a little goes a long way.

Too much product = creasing.

🖤 Blend quickly

Blend with a sponge, brush, or fingertip while the concealer is still fresh.
Light tapping motions work best, avoid dragging.

🖤 Set gently

Press powder lightly into place using a puff or small brush.
Pressing locks coverage in. Sweeping can move product.

🖤 For extra longevity

Apply in thin layers and build gradually for fuller coverage.

Pro tip:
Use a small brush for detailed areas like cut creases, brows, or precise spot concealing.

Ingredients (INCI):Aqua (Water), Titanium Dioxide (CI 77891), Cyclopentasiloxane, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.

May contain (+/-): Iron Oxides (CI 77491, CI 77492).